How to Build Your First Sales Funnel
Building an online sales funnel can be a challenging task, and I know this from personal experience. It’s easy to get overwhelmed with everything going on in your new online business that you may not know where to start. I learned that the modern way to get more sales is to create an online sales funnel suitable for your business model.
I want to quickly share with you today some of the steps to help you launch your product and build a winning sales funnel.
1. Choose a Niche to Sell In
The first step to building a sales funnel for your business is choosing a niche that you want to build for your product or service.
There’s are many niches available that you can choose to build a funnel for.
Here is a list of some of the popular niches:
- Weight Loss
- Beauty Products
- Personal Development
- How to Make Money Online
- Online Dating
- Health Products
These are even larger verticals in the market than the ones listed that have a lot of traffic too.
Something to think about when choosing your niche: think of something that is always high in demand or something that people will always want to find a solution for such as losing weight or making money.
Once you chosen the niche that is right for you, you’re one step closer to building your profitable sales funnel.
2. Choose What You Want to Offer
When building a successful sales funnel, you need to be aware of what you would to offer your customers in terms of products or services.
No matter what you want offer, whether it’s online or offline, you will be able to build out a sales funnel that will help maximize your profits.
There are different ways to select the product or service you want to offer for your niche which will allow you to price your products accordingly. For example, by offering a membership site for a monthly fee, you can use that to your advantage later on. You can offer them higher priced products or services with a sales funnel such as yearly mastermind course or individualized coaching sessions.
3. Choose a Sales Funnel Layout for Success
This is the core fundamentals of building out a sales funnel that converts.
Building the actual funnel.
There are various of sales funnels that you can use to release your product or service to the market that will help maximize profits.
Here’s a quick preview of some of the most commonly used funnel types you can consider using before launching your sales funnel:
- Best Seller Book Funnel
- Product Launch Funnel
- Webinar Funnel
- The “Real Stuff” Funnel
- Fish Bowl Funnel
- Network Marketing Bridge Funnel
- And there are plenty of other options…
Each of these funnel work well in various industries because businesses can be easily manipulated to grow from a couple of hundred dollars a day to millions of dollars per year.
Once you’ve decided on what you want to use your funnel you want to use for you can move on to step number four.
4. Start With A Converting Funnel
You’ve chosen a funnel that you want to build around your product or service.
Don’t you think it’d be best to start with what’s working already?
That way you don’t need to waste your time and money on ads, email headlines and landing pages that don’t convert into the results you want.
Try using a spy tool like AdBeat to do some research. See what types of landing pages, ads and keywords are currently being used in the market and what people are spending money on. You will see what funnels are currently being used and what is working in your industry.
To further this research: go through your competitor’s products and dissect their funnel to see what they are doing and what is working for them.
Take a look to see what free trials and upsells are they offering, and what are their downsells. Are they using affiliate links? Where’s the traffic going (landing page vs. homepage)? Do they follow up with an email sequence, and how many days is it?
You should have answers to all these questions when you are done ‘funnel hacking’ your competitors. This will help you prepare a profitable funnel.
5. Make Adjustments, Test and Make a Profit!
Finally, after you’ve ‘funnel hacked’ your sales funnel and launched it in the marketplace, it’s time to beginning adjusting and testing to make it a positive ROI.
It’s not easy to have a profitable campaign straight out of the gate. It’s rare to start sending paid traffic to a site, which hasn’t been tested or seen it make a profit.
Once you have something to work with you will have plenty of opportunities to adjust and test your sales funnel!
Split test your landing page, ad creative, ad copy, targeting, email sequence copy, sales copy, webinar pitch, slide deck….those are all aspects of marketing online. By split testing those channels it will help you see what is working for your customers. You can continue to use what is working best for you and ultimately continue to give you a profit.
Once you start seeing money going into sales funnel and seeing money come out the other end-that sales funnel it could change your life because you can now generate potential leads, signups for newsletters or webinars and customers at no cost to you.
The next step is taking your funnel and putting in $1 and having $2 or $5 come out on the other end. All that extra money is just profit. This is where you can begin to start scaling your online business, revenue, and profits.
At the end of the day, net profit is what matters.
The money that’s banked at the end of the day. Not revenue, not minimizing expenses, not cheap clicks…just profit.
Question… Are you ready to build your first sales funnel?
And what are you going to use it for?
In my brand new Book ‘The 7-Step Blueprint to Success’ I go into depth about how to successfully start your own online business, and I share my own personal strategy how to scale while driving leads into your Sales Funnel(s).
Grab a Free Copy HERE
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ABOUT THE AUTHOR
Team Rob N. Zweerman
Rob Zweerman is rising entrepreneur from the Netherlands. He’s an speaker, business coach and digital marketing consultant. He specialises in helping people and corporations position their brands by using the power of the internet to build strong relationships with present, past and potential customers.